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Why traditional advertising is not helping you

Traditional advertising is an outdated concept now. Let’s be real- ain’t nobody got time to listen to boring video that is just “bragging” about how good THEY ARE.. it worked in stone age.. LoL OR when we just had Doordarshan and DD Metro.. (Some might not understand what I am trying to say- it’s not your fault.. you were born late..)

So.. basically when we had Doordarshan and DD metro as the sole source of consuming entertainment, we had not much choice to watch the TV commercials they used to run that time. Coz dahh.. we coul…

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HOW-TO FIGURE OUT VIDEO PRODUCTION COST

"IT DEPENDS!"

Have you heard this phrase whenever you have asked for the cost for your video?? If yes, then congratulations.. you have came to the right place to dig deep into this phrase and know the "exact answer".

"IT DEPENDS!"- is obviously not very helpful when you’re planning a budget and trying to figure out your video production costs.

So, let's break it down together.. shall we??

<Spoiler alert> Although you may have to contact me or any other video producer if you have specific questions, my hope is that this article…

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How to GROW YOUR BUSINESS with Online Video

Let's review the fact about having a video for your business. First, we are living in a digital era where every person carries smart phone and has an access to the thing called the internet. Internet is a very dangerous place as a person can look for anything to everything (you know what I mean.. Just kidding; Although that's true). Anyways, the thing I want to tell you is that you may have very brilliant business idea and working well offline with your known clients/customers. But when it comes to the new ones. You may have a very great co…

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Is there no room for cult cinema now??

Movies like Mother India, Mugleazam, Mera naam joker, Agneepath (1990), Dil Se, Lakshya, Sholay, Andaz Apna Apna (1994), Ek Ruka Hua Faisla (1986) and many more are the real gems of Bollywood. These movies have set new benchmarks for the filmmakers in making.

These cult films are known for their passionate fan base, an elaborate subculture that engage in repeated viewings, quoting dialogue and audience participation. 

I personally feel that Bollywood today is some what lacking behind in living up to its own rich history. These days a…

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  Tags cult cinema parallel cinema mother india the blue umbrella mugleazam mera naam joker agneepath dil se lakshya sholay andaz apna apna ek ruka hua faisla

My life- This is how the story unveils

Our life turns out to be who we were and how we managed to get through the toughest hours of our life. It is not the aura of our present that defines us, but I strongly believe that “incidents” in our life give us the real NAME.

It has been said that our present is just a link to the chain of our life. We are never sure what it will be, until we turn around to look back the chain of incidents that has made what we are today.

As a child, I was always inclined to do cultural activities in my school, but ironically the stage never li…

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  Tags story of kriti sharma how to promote and brand yourself social media marketing kraction films production and communication kriti sharma film direction

How to Promote and Brand Yourself

In today's time everything revolves around promotion. The success and failure of any venture or idea depends upon how well you have promoted it. Coz lets face it.. if people don't know about you or your business.. then you loose the possible opportunity. Obscurity is the biggest problem..Number one problem in today's time..

Whenever people google about your nature of business then your name should come up. If that is not happening you are going to blame the market. People should know about you and your business. 

That is why I have l…

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  Tags how to promote and brand yourself social media marketing kraction films production and communication kriti sharma film direction

5 Powerful Benefits of Story Based Marketing Video

These days video presentation is becoming a necessity to every business, for sales experts or even to internal training leaders. 
 
Imagine you are sitting in a board room to pitch an incredible business idea to your prospective client. You are ready with your 40-50 slide presentation and all the required documents.
 
 
You have prepared and rehearsed many a times and you know how to convince the client. 
 
Here comes the client. You can feel a slight tint of nervousness and anxiety. You fight back and now you are…

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  Tags 5 powerful benefits of story based marketing video filmmaking kriti sharma film direction kraction films production and communication

Directing Actors

What to expect while on the set?

Film making is an incredible dream job. A profession where you'll be paid for living in a dream world.  On the set, the relationship between director and actors are very sensitive and crucial. 

Many a times actors feels that the director doesn't know what they are doing. Yes! its the hard reality which we as a director should know. The only reason is that the director is giving "vague" instructions to the actors, therefore the tuning between the tuning between the director and actor turns into a …

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  Tags directing actors video filmmaking kriti sharma film direction kraction films production and communication production house in delhi

Every Journey Starts With a Determination!

Have you ever heard something like "Smooth Mountain" No! Right..

To be honest, I have always been fascinated with this concept. I knew that setting up a film production firm all by my own wouldn't be an easy task. I knew that I will face many challenges but I was ready to get through all the odds.

During the shoot of App Money Mantra

My childhood was blessed with tremendous opportunities to explore my writing and photography skills. Imagining random stories has always been my favorite time pass. Now I realize that these things has actually helped me to become a visual st…

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  Tags journey of kriti sharma film director film maker video filmmaking kriti sharma film direction kraction films production and communication

The growth of Hollywood films at the box office and the impact it is having on Bollywood

Bollywood is no doubt the most fascinating and profitable industry in India. We have got various magnum opus to attract the audience in India and overseas. Having said that I wouldn't disagree that Hollywood has always set benchmarks in the Indian viewership.

What I mean here is that, Indian viewer will be more intrested in watching movies like Star wars than any other sifi movie made in Bollywood. Its the Indian mindset that is not ready to explore the possibilities that Bollywood too have the capability to make incredible films. 

H…

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  Tags bollywood beaten in own yard video filmmaking kriti sharma film direction kraction films production and communication

How film making came into my life?

QUOTES AND TAKEAWAYS

“Film making is not only a form of art. It is the visual display of your own heart and soul.”
“I aspire to make commercial films which my audience love to watch again and again.”

DO YOU RECALL ANY INCIDENCES FROM YOUR CHILDHOOD WHICH INFLUENCED YOUR DECISION TO BECOME A FILMMAKER? HOW HAS BEEN YOUR JOURNEY SO FAR?​

I always wanted to be on the stage during my school days. But apparently the stage never liked me. There were incidents where unconsciously I made blunders and given my audience a good lau…

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  Tags how to be a film maker video filmmaking kriti sharma film direction kraction films production and communication

7 Easy Steps To ENHANCE Your Movie WATCHING Experience

1- What’s Your Favourite Genre- First and foremost everyone prefers to watch a movie which is of some interests. Today film industry caters films which have many shades of life in a 2 hour film. Those who are inclined towards suspense thriller they may go for Gone Girl, The Equalizer or may be Shutter Island. People who wish to go out just for entertainment they may go for comedy movies like The Grand Budapest Hotel, Dumb and Dumber To etc.

 

 

2. Read The Reviews- Read your movie’s review in more than one web portals or newspapers…

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  Tags 7 easy steps enhance movie watching experience video filmmaking kriti sharma film direction kraction films production and communication

Why Do I Need Marketing Video

 
Sales for any organization is crucial. We believe that the best way to craft a sales pitch is through a Sales Pitch Video/ marketing film. This kind of video production is new and is solely designed by Kraction Films Production and Communication for new and aspiring business person to showcase their expertise in a different and better way. This kind of marketing video overcomes challenges in getting response to your sales pitch e-mailers and social media marketing campaigns.
 
The idea of developing sales …

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  Tags marketing video benefits reasons for marketing video video filmmaking kriti sharma film direction kraction films production and communication

Oscars: Mexico's film academy selects 'Cantinflas' for Foreign-Language Category

The film "Cantinflas" is a biopic about iconic comedian Mario Moreno. 
 
"Cantinflas" will be looking to make history as Mexico's first winner in the foreign language category. The untold story of Mexico's greatest and most beloved comedy film star of all time, from his humble origins on the small stage to the bright lights of Hollywood.

 
 
Sebastian del Amo’s "Cantinflas" is an ambitious biopic that attempts to tell the life story of the pioneering Mexican comic actor while dramatizing a crucial week in the career of…

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  Tags oscars filmmaking videography films google search production house in delhi cantinflas film direction kraction films production and communication traffic on website

Face Of "Developing" India

 
भारत प्रगती की ओर अग्रसर है... मगर हुमारे बीच कुछ भारतीय ऐसे भी है जिनको दो वक़्त का खाना भी नसीब नहीं हो पता है... पिछले दीनो हमारी केमरा टीम ने इन लोगो से बात करी...
 
उनके बारें में जान कर दूख तो हुआ पर यूँ अफ़सोस जाता कर क्या हासिल होगा.…

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  Tags filmmaking videography photography films google search production house in delhi social awareness film film direction kraction films production and communication ngo film

Habits Of A Charismatic Person

Easy to adopt..and wonderful to possess.
 
An Exceptionally Charismatic Person is hard to forget. You may forget the name and face of that person but it is difficult to forget as how wonderful you felt with them. Their charm will remain with you forever.
 
 
You and I..or may be everyone wants to feel good and valued during any conversation. A person looses interest whenever he feels less important in any kind of social or may professional conversation. And either ways, your aim must be to give an impression or to show y…

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  Tags filmmaking videography google search production house in delhi film direction kraction films production and communication charismatic person self portrait

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