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Promotional video production companies in Delhi NCR

Promotional video production companies in Delhi NCR
 
Videos come in many shapes and sizes, from a simple iPhone video to up to major Bollywood/Hollywood films. For most videos, there are too many moving parts to leave your process to chance.
 
Anytime a company in this industry is going to produce a video, they will need to undergo a three-step process with any of the available media & entertainment solutions. 
 
 
VIDEO MAKING PROCESS
 
The making of videos has three important stages that are necessary for completion. With these three stages, companies will complete a number of tasks that will gradually contribute to a finished video being made. The most important of all the three stages in video production is pre-production- if a crew works more on pre-production then the following video production process becomes very easy.
 
What is video production?
 
Video production is more than simply pressing the record button on your video camera. Video production is much more than simply asking friends to say or do a certain thing or calling the action and cut as per your mood.
 
Having said that, it takes the same amount of work, sweat, and hard work for 1 min video as it will be for 1-hour video… the simple reason behind this is the video production process. 
 
The process of creating a video from concept to completion consists of four phases: Pre-Production, Production, Post-Production, and Final Delivery. 
 
  1. Phase one (Pre-Production) is where all the planning and coordination happens. This is the first and most important phase of video production. In this phase of video production- all the blueprints for the shoot are being created,
  2. Phase two (Production) is when you capture all the elements that will be in your final video, and 
  3. Phase three (Post-Production) is where all the elements get edited together and combined to create the final video.
  4. Phase Four (Final Delivery) is where you render the file and send it to your client as per his expectations. You need to know what kind of format your client is expecting.

 
 
Explaining the First Three Video Production Process in detail
 
Some basic building blocks are common among successful video producers. However, the video production process may vary based on the style, content, timeline, effort, and budget 
 
 
Phase One of the Video Production Process is Pre-Production
 
The first step in the process of creating a video is all about preparation and setting the groundwork or you can say a base/blueprint for your video. During this phase, it's essential to do the planning, research, coordination, problem-solving, and organization necessary to set your video project up to be successful.
 
The pre-production phase includes:
 
  1. Story selection 
  2. Script creation
  3. Screenplay Writing
  4. Storyboard Designing
  5. Shot division
  6. Production Schedule Designing
  7. Video strategy/goals
  8. Budget/scope
  9. Project timeline
  10. Talent/characters
  11. Production team/equipment needs
  12. Location Scouting
  13. Props
  14. Hair, Makeup, costume designing
It's important to conduct a series of meetings, in order to identify and finalize all of these elements. Again, this process will vary based on the team and the scope of your project, but here are some basics to help you get started. 
 
Fact-Finding: If you are planning to work with an external video production company like Kraction Films, this is the part of the process where you'll want to communicate things like branding, target audience, and the tone and feel for the piece. 
 
Bring your company stakeholders and video production team together to discuss the purpose, strategy, and goals for your video and how it will be used after it is finalized. You also need to brainstorm on the target audience for your video. Also, you must be absolutely clear on the INTENTION or OBJECTIVE behind creating the video in the first place. The message that needs to be communicated through the video is very important. These things act like a spine for your video. 
 
Pre-Production Meeting: This meeting is typically held between your video producer and the primary point person for the project. Make sure to set the timeline, identify the characters, and finalize any location details. This meeting can be done over the phone or in person.
 
Site Visit or Reece (Optional): Depending on the complexity of the shoot, it can be helpful to do a site visit to your location, especially if neither the producer nor director/cinematographer has seen it.
 
Shoot Preparation: Before showing up on-site for your video shoot, your video producer should ensure that scripts have been reviewed and approved, interview questions discussed, characters are vetted, a schedule is finalized and locations are confirmed. All these details will help ensure that the production phase goes smoothly.
 
Phase Two of the video production process is Shooting, aka Production
The meetings are over, the preparation is complete. Now, it's time to have some fun! The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life.
 
The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have communicated that with your producer before the end of the production phase.
 
The production phase includes:
 
  1. Setting up the sound/lighting/video equipment
  2. Conducting interviews
  3. Recording voiceovers (if they are needed for your project)
  4. Capturing b-roll (extra footage that is used to support your story)
Especially if you are using an external video team, we recommend the primary point person is on location to act as the conduit between the video producer and your brand.
 
Phase Three of the video production process is EDITING or Post-Production
 
After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.
 
Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.
 
The production phase includes:
  1. Logging the interviews
  2. Producing the final story
  3. Music selection
  4. Video editing
  5. Reviews/approvals

 

Your video production team will handle all the nuts and bolts of making your project come to life. So, just sit tight and wait for the magic to happen. This process takes some time and creativity, so don't expect that it will happen overnight.

 
Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 6-8 weeks unless you've discussed another plan with your company.
 
Note: if you are looking for a project with a shorter turnaround time, be sure to mention that to your video team. Many companies have the ability to work within your timeline if you make that clear from the beginning of the project.
 
Once your video team has created a draft of the video project, it'll be time for your project point person and key stakeholders to step back into the mix:
 
Initial approval and revisions: Once the initial version of the video is edited, it's time to review the work. Assuming there are some changes that need to be made, the revision process can begin. If you are working with a video company, there may be a predefined number of revisions or hours set aside for revisions.
 
Final Delivery: Once the video is finalized and approved, it's time to export the video to its final format. If you are planning to use the video on a specific platform (or platforms) be sure to communicate that with your video team. All platforms (YouTube, Facebook, etc) have slightly different specifications for optimal video playback.
 
Why is a video production process important?
 
Dependability: Whether you're shooting on location, in a studio, at your office, or at a friend's home, there are a lot of moving pieces that have to come together. Does the time and place work for all members of the crew? How about actors or spokespeople? Identifying all of these details is crucial, and it is essential to do it in a logical, systematic fashion.
 
Predictable Timeline:  Video production takes time. For anything more than an iPhone video, you don't just pick up a camera one day and have a video in your hands the next. So, how much planning time do you need before the shoot and how much editing time afterward? It's only guesswork unless you have a real process. An established and tested video process can help you go from an educated guess to an accurate prediction.
 
Accurate Pricing: Speaking of pricing, most production rates are based on time. The more hours required to plan, shoot, and edit the project, the more it costs. And when you add extra days or crew members, that obviously adds to the total time (and price). 
 
Fewer Revisions:  When you nail down your objectives, discuss the details in pre-production, and then execute to match your vision, you shouldn't end up with many revisions at the end of your project. On the other hand, if you go through that whole project without a real process, you may end up with problems that require extra editing and time to resolve.
 
Different production companies and videographers may have different processes, but the bottom line is that process allows video teams to have a predictable pace, dependable results, ensures quality and accountability.
 
A Video Production Process Example:
At Kraction Films, our process is very organic and we try our best to create an authentic look and feel which can connect well with the audiences.
 
  1. Research: Understand stories and objectives
  2. Pre-Production Meeting: Key messaging, identify audience, set timelines
  3. Strategic Vision: Story identification, storyboarding, planning and shoot prep
  4. Newsgathering: Shoot interviews and b-roll video
  5. Content Creation: Logging, scripting, producing and editing
  6. Content Review: Edits, revisions, approvals
What are the types of videos available with Kraction Films?
 
  1. Brand promotion videos
  2. Sales Pitch and Marketing Videos
  3. Digital Films
  4. Videos used for the company’s internal purposes like Townhall, Performance Management System (PMS), induction/orientation, training videos and the list can go on and on.
  5. Corporate Video
  6. Television Commercials
  7. Explainer Videos
  8. 2D/3D animation videos
  9. Short Films
  10. Testimonial videos
Conclusion
While every production company and video project are different, some key elements will help your video project go as smoothly as possible. Whether you are working with your internal video team or a video production company, make sure that you have an established video production process that helps account for all the different variables of your project.

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E:   info@kractionfilms.co.in
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